Email Marketing Specialist

Position: Email Marketing Specialist

Responsibilities:
  Manage various email campaigns
  Build numerous  email templates with the help of the  R&D team, including calls-to-action, and content used in our emails
  Segment lists based on lead/customer behavior, such as; past email engagement and/or website interactions
  Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  Help our Marketing Team to increase the number of conversions.

Requirements:
  Proficiency in email marketing and marketing automation technology, and web analytics.
  Previous experience with Interspire Email Marketer or other email marketing software
  Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
  Understanding of SPF, DKIM and DMARC and being able to use these terms for better campaign delivery results
  Being able to connect various SMTP service providers to the email marketing software along with monitoring bounces in order to avoid complaints and blacklists
  Understanding of A/B testing

CV: megan @ liantechltd . com (indicate in the subject - from http://jobsisrael.blogspot.com)