Lead Generator Manager

Position: Lead Generator Manager

Company: Datorama

Location: Tel-Aviv

Datorama Software-as-a-Service cross-channel marketing analytics platform enables marketers and agencies to finally understand which marketing efforts are working and which aren’t. Datorama lets marketers see the effect of each individual channel and the collective impact of all marketing activities across channels, enabling marketing optimisation based on cross-channel efficiencies uncovered working with the company’s solution. Datorama’s patent-pending technology facilitates the integration of any marketing data source — TV, social media, SEM, online display & video, programmatic, email, internal sales data, print etc. — in minutes and without IT’s involvement. The company is funded by Cedar Fund and Eric Schmidt’s Innovation Endeavours and has offices in New York, London, Paris, Madrid, Amsterdam, Tel Aviv, Sydney, Melbourne, Singapore and Japan.

Maintain and grow a robust lead-generation strategy for Inside Sales and Sales
Leverage content marketing, email marketing, webinars, website, social media and paid programs
Manage nurturing programs of the company
A/B test, optimize and continually measure lead-generation results
Identify, recommend and pursue new tactics to reach specific target markets
Assist Sales teams as needed by creating targeted lead lists
Manage KPIs, reports, dashboards and weekly analytics

2-4 years of professional lead-generation experience
Smart and metrics driven
Familiarity with the marketing and advertising world
Experience with inbound and outbound marketing strategies
Knowledge and experience with marketing automation tools, preferably Salesforce Pardot
Experience with Salesforce — an advantage
Thrive in a fast-paced and evolving startup environment
A resourceful, driven and resilient attitude
A high degree of organization, accuracy and detail
Good technical skills
Independent, hands-on worker
Fluent in English
Our ideal candidate would have all of the above; however, if you feel that your combination of skills, education and experience makes you as a good fit, we’d love to hear from you.

Contact: jobs @ datorama . com - please indicate in the subject - from http://jobsisrael.blogspot.co.il