Lead generation

Position: Lead generation

Company: Yotpo

Location: Tel-Aviv

Description:

We want YOU (to get us leads). Yotpo is looking for a lead-gen wizard with experience, smarts and style to bring delicious leads into our nurturing funnel.

Initiate and manage global B2B lead generation campaigns on multiple digital channels based on their ROI success-rates
Develop custom nurture programs, on our Marketing Automation system, for prospects and existing customers designed to educate and engage them as they move through the funnel
Manage the company’s media budget and provide monthly analysis reports of your progress to meet the KPI's
Manage all traffic generated from: PPC, SEO, SEM, media buying, social media, onsite blogs and media relations.
Work closely with our Graphic Designer and Content Manager to create new landing pages and run A/B tests for landing page optimizations
Monitor, analyze, and improve conversion rates for each product
Desired Skills and Experience

3-5 years of global online marketing experience
Experience of 2 years minimum with PPC, SEM
English mother tongue
Working in a B2B software environment
Ownership of co-marketing opportunities including: webinars, meetups and other creative ideas
Managing multiple online lead generation channels
Analytical approach to tracking, measuring, and analyzing results
Super-creative with strong communication skills and the ability to transform complex ideas into simple straight-forward messages
Solid familiarity with Google Adwords, Analytics, LinkedIn ads
Organized with strong project & budget management skills
A delightful "can do" attitude – MUST!
Experience with software products or marketing technology products - advantage
Familiarity with Salesforce - advantage

Contact: Jobs @ yotpo . com - please note at the subject - http://jobsisrael.blogspot.com