Senior SEM (PPC) Manager

Position: Senior SEM (PPC) Manager

Company: Fixya

Location: Hod-Hasharon

Description:

Fixya is seeking a Senior SEM (PPC) Manager to lead and scale its user acquisition strategy.
That position will own and execute our SEM strategy and operations, and leverage Fixya’s robust products and data to scale our unique user acquisition activities. Reporting to the CRO, This person will drive a small but growing team to hit challenging goals while being given opportunities to learn and grow our unique audience and brand.

Define and execute the SEM channel’s high level strategy based on company objectives
Manage an 6 figure budget with millions of keywords to achieve ROI, and channel growth goals
Drive SEM team to execute against channel and company goals
Develop processes, tools, programs, databases, and scripts to improve channel performance
Actively build up team’s skills and provide continual feedback and coaching
Maintain and expand various PPC campaigns including retargeting and display initiatives
Refine reporting procedures for measuring and increasing visibility of successes and individuals impact
Run A/B tests to improve conversion rates, CTR, and other success metrics
Ability to create accurate projections based on large sets of inputs

An exceptional analytical mindset
5 years of experience in online marketing with a solid track record of hitting goals
Hands on experience managing monthly SEM budgets 6 figures and above
Willingness to take on short term distractions while executing longer term company/channel goals.
Results driven and able to instill the same in the team
Extensive experience with analyzing website analytics and other data sets to create actionable next steps
Bachelor’s Degree in Marketing, Math/Statistics or equivalent experience.

Contact: jobs @ fixya . com